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President’s Message
Celebrating 70
Years – Our First Decade 1940’s
Over
the last 70 years, Assistance League of Long Beach has had so many
accomplishments to celebrate that it is difficult to select the top 10
or even the top 100.
What is
important is to recognize that these various achievements were conceived
and accomplished by women, and now men, of all ages with various
educational, geographical, political, and cultural backgrounds. We are
all different in our glorious ways, but the common thread that binds us
together is our mission of providing much needed services to others.
A
look back at the history of our chapter provides an interesting
reflection of the Who’s Who of Long Beach and a chronicle of what our
community valued and needed. Our
chapter’s journey begins in 1940, and the decade’s activities revolved
around providing needed services that supported the war effort.
In
the 1940’s, our members’ names were Campbell, Walker, Halbert, Miller,
Hargrove, Laughlin, and Bixby, and we occupied much of the local paper’s
society pages in addition to contributing much to the community:
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Staffed a Recreation Room for Army servicemen
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Founded and staffed a 2,000 volume library at the Army base
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Furnished and operated a facility that collected blood for the
civilian population at Seaside Hospital
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Opened and operated two Girls’ Clubs that offered a recreational place
for junior high school girls in Long Beach
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Supported the Red Cross by raising funds for its needs.
The groundwork that these founding individuals laid is the framework
that we still honor and is attributable for our successes today.
Those
members conceived, planned, and carried out fundraisers together,
including their inaugural Winter Bazaar that netted $1,000. In
contrast, the 2010-2011 fundraising budget tops $1.1 million. Philanthropic
programs were conceived to fill voids in the community, and today we
serve more than 15,000 individuals annually, including clothing 5,700
children in school uniforms. Our founders created the rituals that we still
honor by recognizing our volunteer members’ contributions, welcoming new
members, appreciating our supporters, and reaching out to the community
to collaborate. In 1940, we began with 91 members and today our numbers
top 900 members, ages 14 to 97.
Our current mission is as relevant today as it was in the 1940’s:
Create a community of volunteers to identify and deliver philanthropic
services.
We offer
gratitude to our founders for their vision, and I personally thank our
members for their commitment of time and dedicated efforts. Together, we
begin the journey of the next 70 years to achieve our goals as we make
Long Beach a better community for all.

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